Marketing is a surprisingly emotional word. In some people it inspires excitement and creativity while others feel fear, dread and nausea. Personally I find marketing fascinating. I've read a lot of different articles, books and even taken some online classes. My problem comes with implementation. Some ideas get nixed because I have no marketing budget - of course you have to sell more products to up the budget so that's a circular conundrum that will break your brain if you're tired! I understand the "spend money to make money" method and I agree with it (within reason of course) Unfortunately I have not been able to make that work for me yet. My biggest marketing struggle is consistency. How do I effectively manage my time and resources? I am a passionately creative person, it's easy for me to throw myself into something but hard to maintain it longer than a few weeks at most. I need to come up with some kind of schedule that is manageable within my time constraints and also within my tiny/nonexistent budget. With this in mind I am committing to the CreativeLive bootcamp that April Bowles-Olin (from Blacksburg Belle) is teaching from Sep 29 - Oct 30. One hour a day of free education from someone I respect and admire? Sign me up! I aim to start with this step and move up consistently with small goals until I have reached my current larger goals. What are those goals you ask? Good question!
- Build an email list
- Consistently post on social media
- Write a photography e-book
- Connect with other creatives and new customers online
- Start selling my images on my personal website instead of just Etsy
- Update my packaging
On a personal note, I am a homeschooling mother of two. My children are incredibly talented, passionate, and artistic (I'm not at all biased ) and I want to set a great example for them. My daughter, Jasmine, is 8 and she is has been talking about hobbies vs jobs for at least two years. Last year, while we were navigating our way out of Aldi on our weekly shopping trip, she rattled off a list of 6-8 things she wanted to be someday - writer, dancer, actor, sculptor, karate master and journalist were among them. Then she looked at me and said "Mommy, if I go to college for one of those how do I know which one? And then how do I learn to do the others if I want them as hobbies? And how do I have time to do them all?" I looked at her earnest little face and said "Sweetie, most grown-ups are still trying to figure that out!"
I want to show my kids a healthy example of how to achieve your dreams. I want my daughter and son to see that you can have a spouse and a family and do the housework and be fulfilled creatively as well. I want them to be able to feel involved in what I do, and to embrace their love of creating their own art.
What do you love or hate about marketing? I'd love to chat and swap ideas. If you haven't signed up for the class yet do it now! The link is in green below I'll see you there!
“This post is a part of the Double Your Followers blog tour to spread the word about April Bowles-Olin’s upcoming CreativeLive course. Does hearing the word ‘marketing’ make your armpits start to drip with anxiety? Are you terrified of sounding salesy or like you have the personality of a dead blowfish? If so, come join me and 2,500+ entrepreneurs who’re taking April’s latest CreativeLive course, Double Your Followers with Creative Marketing. You can RSVP and watch for FREE. Yep, free. High fives, wildflowers, wine samples. Who doesn’t love free?”